The world buzzed with excitement over the “return of the king.” The ‘BTS Comeback Live: Arirang’ event, held on the 21st at Gwanghwamun in Seoul, has been trending online. The comeback show, which aired live for one hour starting at 8 p.

BTS faced online debate after the teaser for their track SWIM drew criticism over English pronunciation and usage. While some netizens questioned the delivery, fans defended the group, calling the backlash excessive and highlighting K-pop’s global,

On 'Arirang,' BTS confront the internet that shaped their rise and what connection looks like in a fragmented digital world.