A New Era of Music-Led Beach Club Culture Begins with Global Expansion of O Beach and the Development of a Five-Star ...

Universal Music Group‘s hospitality division is making a push into the beach club business, announcing a joint venture with ...

Myrtle Beach may be known for its sandy beaches and family fun, but the town has played an important role in music throughout history. From its early days as a beach music hub to its modern-day draw ...

When you think of beach music you probably hear “Under the boardwalk, we’ll be havin’ some fun” or “Hey hey baby, I wanna know if you’ll be my girl” playing in your head. Those breezy tunes evoke ...

UMG enters a new era of music-led beach club culture with a global expansion of 0 Beach and joint venture with IMI Group. Universal Music Group’s UMusic Hospitality & Lifestyle and IMI Group, the ...