A new commercial airing in England for Bodyform, a popular brand of feminine hygiene products, is breaking down period taboos when it comes to bleeding and spotting. The company has begun airing ...
Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 7 min ago By Ad Age and Creativity Staff - 1 hour 18 min ago By Donna Speciale - 1 hour 37 min ago By Ad Age Studio 30 - 3 hours ...
The crimson wave. The time of the month. Aunt Flo. The list of period euphemisms are endless. The stigma attached to menstruation has long meant that period ads have shied away from portraying periods ...
Bodyform has made headlines as the first brand to make a TV advert featuring ‘blood’ on a sanitary pad rather than the traditional blue liquid. The ad demonstrates the pad’s absorbency by having ...
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