The upcoming Ford Ranchero EV promises to be one of the most affordable electric pickups on the market. But how does it stack up against the established, second-generation Rivian R1T - a truck that's ...

When Ford chose to trademark the name Ranchero, the move has been a quiet riot among all the other cars that were being made globally. What appeared to be a minor legal filing soon became a big topic ...

Good morning and welcome to The Down Shift, or TDS for short. The Downshift is The Drive‘s new weekday early morning quick-hit news rundown that gathers all the latest automotive stories from around ...

Ford has filed a trademark for the name "Ranchero," which could be an indicator of its reported upcoming EV mid-sized pickup truck. The new trademark was filed with the United States Patent and ...

Ford applies for the Ranchero nameplate, which could be used for a new electric pickup. The last Ranchero was a two-door car with a bed in the back, and the new ute could stay close to that formula.