General Mills (NYSE:GIS) has cut its full year sales and profit outlook as consumers show higher price sensitivity. The ...

Whether people can belt every lyric of “Defying Gravity” or just want to be part of that “Popular” pop culture moment, Wicked has become more than just a musical spectacle. Ahead of Wicked: For Good’s ...

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General Mills (NYSE:GIS) announced two new launches within the company's North America Pet segment. The initiatives from Blue Buffalo and Edgard & Cooper are designed to meet evolving pet parent ...

New Pet Innovation Positions General Mills’ Brands to Lead in Key Category Growth Spaces MINNEAPOLIS--(BUSINESS WIRE)-- General Mills (GIS) today announced two new launches within its North America ...

Earlier this month, lifestyle and sports nutrition brand GHOST® announced with General Mills the launch of two high‑protein cereals, GHOST® PROTEIN CEREAL x CINNAMON TOAST CRUNCH™ and GHOST® PROTEIN ...

Chris Mohr, Ph.D., R.D. Food brands leverage creative collaborations. Movies, celebrities and even social media trends influence new products on the shelf. Last year, Betty Crocker launched several ...

General Mills announced a new social-first sketch comedy series that will promote multiple brands under the packaged foods giant’s portfolio, per details shared with Marketing Dive. “The Snacktime ...