The question of why Gen Z appears to look older than their age has generated significant social media discussion, and Style Theory is the right channel to investigate it because the answer lives at ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen Z editors. Expect a download on the upcoming class of ...

Learn how "Chinamaxxing," the new Gen Z trend, reflects shifting attitudes about the workplace—productivity, wellness, balance, hierarchy and global cultural influence.

This grill has a cult status at this point, and it is functional and convenient. It makes you wonder why it ever fell out of ...

Another reason Gen Z gets analysed so much is simple: they live online. According to Jenk Oz, Gen Z produces more behavioural data than any generation before them. Every post, comment, like and viral ...

You know what they say: What goes around comes back around. This is especially true in the fashion world, where trends fall out of popularity, only to surge back into the spotlight a few decades later ...

Gen Z is constantly trying to “cancel” things that I — a millennial — consider style essentials. They came for the side part, skinny jeans, open-toed shoes, and even high-waisted pants, dubbing all ...

A new report reveals a major spike in Gen Z renters across the U.S.

Gen Z is turning their backs on social media except for this one app – and they don’t necessarily trust it - Over half of Gen Z say TikTok is straight-up sus and trust it less than before ...

Generation Z, also known as Zoomers, get a bad reputation for being tech-obsessed. In reality, many of the old-fashioned practices they've refused have resulted in happier, healthier lives.