Ranking best and worst ads from Super Bowl
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Google's top-ranked ad stood out for balancing emotional resonance with a clear demonstration of product value. The ad echoed the spirit of Google's iconic 'Parisian Love' spot from 2009, offering a nostalgic reminder of what has long defined the brand while updating it for a new era of AI-powered tools.
High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.
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