Starbucks is bringing back its tiered loyalty program.

Consumer advocates are warning “loyal” grocery shoppers that scanning their loyalty cards at the checkout may be trading far ...

For years, loyalty programs in travel followed a familiar, transactional formula: stay more, earn points, redeem nights. But ...

Although Starbucks boasts one of the most high-profile foodservice loyalty programs, the coffee chain is far from the only ...

Sephora transforms its Beauty Insider program from transactional perks to emotional connection for its 46 million members.

Discover how QSR leaders are evolving loyalty programs from discount-driven points to high-frequency, status-driven ...

OpenAI, in turn, just hired a former Anthropic safety researcher to be its “head of preparedness.” The hiring churn happening in Silicon Valley represents the “great unbundling” of the tech startup, ...

Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...

Discounting has intuitive appeal. In a crowded market with shrinking discretionary budgets, deals cut through the noise.

New research looks into how travelers use loyalty programs—and how they get the most out of them.