MINNEAPOLIS--(BUSINESS WIRE)--Cinnamon Toast Crunch and Pit Viper – a brand known for their iconic performance sunglasses – have teamed up for the most absurd drop of the summer. It’s a crunchy ...

Pit Viper, a Salt Lake City company that sells stylish sunglasses designed to “take a beating” that are worn by professional skiers and cyclists, is a whole vibe. To get a feel for it, take a scroll ...

Pit Viper sunglasses aren’t a joke, Spencer Harkins assures me—but it’s a little hard to believe him. After all, the VP of brand for this Salt Lake City-based eyewear company has just demonstrated how ...

With an out-there look that wouldn’t look out of place in a 1980s wrestling ring, Pit Viper sunglasses have become a go-to choice for anyone looking to bring some attitude to the pregame. But Pit ...

The Money Team Racing is about to take on the Daytona 500. The team founded by boxing Hall of Famer Floyd Mayweather has announced a partnership with Pit Viper Sunglasses and driver Kaz Grala. The ...

Bold taste meets bold style — but only for a limited time. MINNEAPOLIS--(BUSINESS WIRE)-- Cinnamon Toast Crunch and Pit Viper – a brand known for their iconic performance sunglasses – have teamed up ...