Marketers keep killing what works because they stare at the wrong numbers. I’ve watched great channels get cut, not because they failed, but because they weren’t measured right. That mistake shrinks ...

Using AI, Devotion scales creator identification, outreach and relationship management for a new era of influencer marketing.

Scroll through a TikTok feed, and you’ll eventually come across someone—usually incredibly photogenic, with perfect teeth and flawless skin—extolling the virtues of some product or another, or a ...

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In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

Social media influencers (SMIs) can perpetuate the flow of misinformation online because of the unique relationship they have with their followers, research led by Cardiff Business School finds. For ...

With the "faceless" marketing strategy fueling the projected $40 billion influencer marketing economy, Picsart is now ...

Lit.africa has released the State of South African Influencer Marketing — Q1 2026, analysing data from 20 000 registered ...