The gemstone moissanite costs a fraction of what a diamond does, yet in side-by-side comparisons, most people can't tell which is which. Just in time for Valentine's Day, TODAY national investigative ...

There are few things more beautiful in this world than a brilliant diamond. But diamonds are extremely valuable and expensive, and sometimes people try to pass off a fake as the real thing. There are ...

In India, diamonds have always been a symbol of luxury, love, and legacy, from the sparkling engagement rings seen in Bollywood films to heirloom jewellery passed down through generations. But with so ...

Nearly half of engagement ring center stones (46%) sold in 2023 were lab-grown, according to a survey by The Knot.1 Buyers like that these very real diamonds are a fraction of the price of natural ...

Cubic zirconia is a type of diamond simulant — a “fake diamond” — that is extremely affordable. However, it doesn’t hold any value over time like a real diamond and loses its luster in just a few ...

We are gathered here today to discuss an issue that grinds our gears: the number of people who mistakenly believe LabGrown diamonds and cubic zirconia are the same gemstone. This myth causes many ...

Just in time for Valentine’s Day, TODAY national investigative reporter Jeff Rossen reveals a new way to save big money on jewelry: a gemstone called moissanite. It costs a small fraction of what a ...