SpencerMetrics, the leading provider of vendor-neutral, data-driven productivity solutions for the print and packaging industry, has been recognized with the "Best Sponsor Case Study Presentation – ...

TUCSON, AZ--(BUSINESS WIRE)--DrBicuspid.com, the leading provider of online daily news and information for the dental community, is pleased to announce Henry Schein’s exclusive sponsorship of its Case ...

Channel 4 Sales has unveiled the results of its Sponsorship Rocks study, a comprehensive analysis of broadcast sponsorship effectiveness. The study’s dataset, twice the size of the previous iteration ...

Brands can score a ‘Sport Dividend’ through effective sport sponsorship, according to a study by sports and marketing agency FUSE in partnership with creative effectiveness platform System1. The study ...

How Puma stood out among other sponsors of the 2014 Formula 1 Chinese Grand Prix, without spending on traditional media. The 2014 Chinese Grand Prix took place in Shanghai on 20 April. Puma is a ...

The ‘DBS x Max Maeder’ campaign has won Silver in Sponsorship Activation at The Drum Awards, showcasing a transformative partnership strategy that aligns with Singapore’s SG60 milestone, Max Maeder’s ...

This case study describes how Casillero del Diablo, a wine brand, partnered with Sky Movies in the UK in order to tap the potential of wine and TV moments. This case study describes how Casillero del ...

This global study analyzes ambush marketing from the perspective of the sponsor and sport entity as partners in a business-to-business relationship. This global study analyzes ambush marketing from ...

It’s no surprise that having a strong network offers a leg up for career advancement. Research shows that referred candidates have a higher conversion rate, and they're more likely to stay with a ...

The 2014 Chinese Grand Prix took place in Shanghai on 20 April. Puma is a global sponsor of the Scuderia Ferrari and Mercedes AMG Petronas F1 teams. Puma knew that spectators spend a lot of time on ...