This video captures a high-pressure Sprite drinking challenge where participants compete to consume the entire soda without ...

Producer Sam was properly initiated into the world of professional radio Thursday when he gladly and of his own free will took the Sprite Challenge. Again, we want to emphasize that Sam was NOT forced ...

NEW YORK — Farewell, Sierra Mist. We barely knew ye. The beverage that failed to challenge Sprite in the lemon-lime soda "wars" has been laid to rest. In it's place, Pepsi is introducing a new entry ...

The industry's hottest boutiques share a common root. Ad Age explores why so many of them lead back to Droga5. Sprite is the latest brand to find itself going viral organically on TikTok, thanks to a ...