There are objects we associate with the late 20th century that function almost like time machines—cassette tapes, arcade tokens, VHS spines bleached from sunlight. Add Swatch watches to that list. The ...
Another trip to the moon! The Omega × Swatch Speedmaster MoonSwatch 1965 is the latest MoonSwatch collaboration between these two iconic brands — and the good news is that it’s a non-limited edition ...
The chronograph watch remains one of the most powerful, practical, and collectible complications in modern watchmaking. Whether you're shopping for the best chronograph watches of 2026, comparing ...
The MoonSwatch was only the beginning. At least, that’s what Swatch Group CEO Nick Hayek Jr. seems to suggest when quoted in a recent Bloomberg article. When conceiving the MoonSwatch, he also ...
Swatch was the result of two Swiss watch groups combining forces to take on the Japanese at their own game. Made from plastic, with simple quartz movements and essentially designed to be disposable ...
Swatch is teasing a new service that could let you design your own watch using artificial intelligence – and as a fan of its previous customisation efforts, I’m intrigued. I’ve used the Swatch X You ...
More than a million MoonSwatches, based on Omega’s Speedmaster Moonwatch, have been sold, priced at an accessible US$260 – James Bond actor Daniel Craig even wears one Richard Mille has a relationship ...