World Cup, hydration break
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Soccer has always been defined by free-flowing, unbroken action. But for the World Cup in America, FIFA is using “hydration breaks” to shoehorn in commercials.
The 30-second spot for the Dova Arena project, which will be located in Rancho Cordova, is debuting during the 2026 FIFA World Cup.
World Cup fans blasted Fox after commercials during hydration breaks caused viewers to miss live in-game action.
Timothy Weah speaks on creative directing Electrolit's campaign that will run during the 2026 World Cup while he plays for the United States.
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Matthew McConaughey fans double-take as he 'waxes poetically' during World Cup
Viewers of the World Cup Opening Ceremony are reacting online after the Fox network aired a FIFA commercial narrated by Matthew McConaughey just ahead of the event's kick off
The brand enlisted soccer stars alongside Kim Kardashian and LeBron James—but many commenters say Adidas still delivered the better ad.
Forget the wait and the restrained hype: brands have already scored the first screamers of the 2026 World Cup. Between ’90s nostalgia, impossible pop-culture cameos, and animations flirting with
Nike received mixed reactions on social media for its latest advertisement for the 2026 FIFA World Cup, which included cameos from celebrities like Kim Kardashian and Travis Scott
