On Thursday, Heineken introduced Heineken 0.0 Ultimate, a new non-alcoholic beer with zero alcohol, zero calories, and zero ...

This article was reviewed by Craig Primack, MD, FACP, FAAP, FOMA. Non-alcoholic beer (or NA beer) has come a long way. It now looks, smells, and tastes pretty close to the real thing. And if you’re ...

Michelob ULTRA Zero, the non-alcoholic brand extension of Anheuser-Busch’s Michelob ULTRA, has become the best-selling non-alcoholic beer in America in just one year since its introduction. Michelob ...

Add Yahoo as a preferred source to see more of our stories on Google. A closeup of two pints of Guinness at a bar - Bryn Colton/Getty Images Whether you're taking a break or totally breaking up with ...

Driven by younger, health-conscious consumers and "sober curious" trends, interest in zero and lower calorie drink offerings is accelerating. With its zero-calorie and zero-sugar proposition, Heineken ...

While some beer purists may scoff at the idea, there are many reasons why one may choose to drink a non-alcoholic beer. Reasons related to morals, religion, health, or addiction recovery, among other ...

Heineken expands its alcohol-free portfolio with Heineken 0.0 Ultimate, a zero alcohol, zero calorie and zero sugar beer.

A recent survey from Gallup found 54% of U.S. adults say they consume alcohol, a record low, amid growing health concerns surrounding alcohol consumption. That’s opened space for alternatives like ...

The launch of Heineken 0.0 Ultimate follows a pilot of the product in Massachusetts and New Jersey in the US last year.

If you’re not in the sober or sober curious camp, you may not have heard of the zero proof movement, but the non-alcoholic beverage market is buzzing, and quietly chipping away at the $570 billion U.S ...