Still refreshing decades later.

In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

Coca-Cola on Thursday unveiled a new marketing campaign to boost sales of its soda at restaurants as declining traffic and ...

For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are ...

No two restaurant orders are the same, yet they almost always end the same way: “…and a Coke.” For the first time ever, ...

Coca-Cola's organic revenue grew 5% year over year in both the fourth quarter and the full year of 2025. Management forecast free cash flow to increase about 7% year over year this year. Coca-Cola's ...

There's no denying the Coke machines with a touchscreen, known as Coca-Cola Freestyle, are awesome, as they allow you to mix and match over 100 drinks. Coke even includes functionality to pour your ...

Berkshire's stakes in both Coca-Cola and American Express have compounded their share prices and dividends over 30-plus years of ownership. As Coca-Cola and American Express raise their dividends, the ...

Four people were injured in an explosion Sunday morning at the Coca-Cola Bottling Co. facility on North Kresson Street, according to Baltimore Fire Department officials. According to department ...