Through Varsity Spirit, the company he established in 1974, he turned cheerleading into a multibillion-dollar juggernaut and ...

A man who started an empire through cheerleading competitions died.

Syosset high school and elementary school students walked the runway in style and with a purpose at the 5th annual Syosset ...

Jerry Lee Atwood's Western suits have been part of major cultural moments over the past several years, including a blockbuster 2019 music video.

Cameron Boozer's girlfriend Yva Lauren Cao received a strong message from the Duke star. Learn more about the Miami cheerleader and Duke star.

Meet Yva Lauren Cao, the Miami cheerleader supporting Duke's Cameron Boozer during the teams 2026 March Madness run.

Bill Belichick’s girlfriend, Jordon Hudson, took a jab at the golddigger narrative surrounding her in a recent social media ...

One of the biggest parties during Rodeo season came from PURPLE Brand. The label threw its own rodeo in partnership with Crown Royal Marquis.

In ALC Showdown 2026, 17 of Boston College's dance teams performed to a sold-out Conte Forum on Saturday, March 28.

Despite having a smaller fan base than other national powerhouse programs, Kelvin Sampson believes the Houston Cougars' faithful are an important part of their success.

A tough pitching weekend came to its head in a seven-inning run-rule defeat against Texas A&M ...

Teyana Taylor has been Hollywood's biggest cheerleader during the 2026 awards season. But now the "One Battle After Another" ...