Testing the latest e.l.f. drops—hits, misses, and surprises you didn’t expect ...

Love Cosmo's beauty content? Subscribe to our Substack for more recs and reviews delivered straight to your inbox. What started as a formula that people believed was a dupe for the viral Milk Makeup ...

Long days, loud music, and nonstop dancing call for makeup that stays on from sunrise to encore. We’ve got L’Oreal, E.L.F., and all the essentials. A spritz of Sun Bum Original SPF 45 Sunscreen Face ...

Find winning stocks in any market cycle. Join 7 million investors using Simply Wall St's investing ideas for FREE. e.l.f. Beauty (NYSE:ELF) has launched its first-ever hair products line, entering the ...

Mar 13, 2026--e.l.f. Cosmetics and e.l.f. SKIN, brands from e.l.f. Beauty (NYSE: ELF), and the National Women's Soccer League (NWSL) announce exp ...

The new e.l.f. Cosmetics base make-up duo has got beauty fans talking - and there’s two great deals to be had right now.

Age spots ‘just look grey’ if you cover them the wrong way - here’s how to erase them instead. Makeup artist Val Garland shows how to use a colour corrector.

I will always repurchase this liquid eyeliner because it's just that good (and affordable). It's my holy grail, and with 12,000+ 5-star reviews, shoppers agree. I love the easy-glide liquid formula, ...

Is it a value trap or a buying opportunity?

Maura Higgins is committed to e.l.f. in a new campaign, and M.A.C Cosmetics is not having any of it. The Irish reality star previously partnered with M.A.C in January 2025, so when she appeared in an ...

Beauty (ELF) shares have dropped by 18.6% in under a month, sliding from $94.83 on February 24, 2026, to $77.15 currently. Should you take advantage of this dip?

From the under-$20 retinol serum reviewers compared to an almost-$100 one(!!) to the Urban Decay eyeshadow ~swap~ with all ...