The Easter Egg Basket and bunny egg hunt set deliver hands-on building and seasonal personality without tipping into kitsch.

Build beloved characters from Princess Mononoke, Howl's Moving Castle, and more with these LEGO IDEAS sets - they just need ...

The star of the show, to a lifelong Lego builder like myself, is the refreshed Grogu figure. The lovable green life-form originally referred to as “Baby Yoda” by fans was first introduced into the ...

Clips of a three-year-old Lego clock video that I'd not seen before just resurfaced, and it's making the rounds across social media. Naturally, I went in search of the full video, but what I found ...

Lego's latest Lego Icons set will be available for purchase this weekend, and it's one dog-lovers won't want to miss. The new Lego Icons Golden Retriever Puppy can be purchased starting Sunday, Feb. 1 ...

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Lego is a low-tech toy for kids (and adults!), but the brand is bringing the building block toys into the technology space with its new Smart Bricks. These bricks work alongside Smart Tags and Smart ...

Eric Warner is a Journalist and Multimedia Producer based in New England with over seven years of experience producing stories for multiple print, online, radio, and video publications. Eric has been ...

Most companies don’t struggle because they can’t come up with ideas. They struggle because they say yes to too many of them. They slowly drift away from what really matters in pursuit of new ideas and ...

One of the biggest announcements at this year’s Consumer Electronics Show (CES) wasn’t a new TV or a robot — it was LEGO Smart Play. The futuristic technology allows LEGO builds to emit lights and ...

Lego bricks come in a bunch of shapes and sizes, but they’re getting a big technical upgrade in 2026 thanks to news announced at CES this year. Meet the Lego Smart Brick, a standard-sized 2 x 4 brick ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...