Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry. Its brick sets based on Formula One, botanicals and popular ...

Six years after revealing the first batch of Lego Super Mario sets, Nintendo and The Lego Group are finally giving fans what they want: Super Mario minifigures. On Tuesday, March 10 (aka, Mario Day), ...

Mamma mia! Lego fans have finally gotten confirmation from Nintendo that, yes, we are getting a Lego minifigure of Mario. This new fig will arrive sometime in 2027 alongside new sets that will likely ...

You know that feeling when a Star Wars moment hits and suddenly everything feels a little more exciting? This week LEGO is hosting a Star Wars Lightsaber make-and-take event with a model that cannot ...

LEGO is launching a new product line powered by the Smart Brick. It is a technology-loaded brick with built-in sounds and interactivity designed for younger builders. Note that some Smart Playset sets ...

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...

Save this article to read it later. Find this story in your account’s ‘Saved for Later’ section. LEGO is launching its first-ever Peanuts-themed building set. Thanks to a fan-made design submitted ...

The star of the show, to a lifelong Lego builder like myself, is the refreshed Grogu figure. The lovable green life-form originally referred to as “Baby Yoda” by fans was first introduced into the ...

Now's your chance to hang a Lego version of "Bridge Over a Pond of Water Lilies" on your wall. Lego's new set inspired by Claude Monet's Bridge Over a Pond of Water Lilies at Giverny, with the ...

Legos aren't just for building. Thanks to Crocs, they have become fashion statements. The Lego Group teamed up with Crocs to create the Lego Brick Clog, which are brick-shaped clogs inspired by the ...