New agency won car brand's business after a multi-stage pitch.

The remit spans Singapore, China, Hong Kong, India, Indonesia, and Taiwan. To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe ...

The Escape Route’ campaign transforms rewards into visible progress, where each swipe earns BluChips and moves users closer ...

Amid legacy players and influencer brands, its founder Diipa Büller-Khosla reframes competition, moving from product differentiation to philosophy-led storytelling and experiential retail.

The move comes as the brand looks to build a more consistent voice across platforms in a highly competitive smartphone market.

The mandate was awarded following a competitive multi-agency pitch involving several leading PR firms in the country.

While almost 80% of consumers globally say they care about sustainability, research shows that less than 8% pay a premium for sustainable options.

Experiential marketing, as it currently operates, is not built to prevent failure. In many ways, it is built to absorb it.

Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports marketing being the network’s “next big bet”.

Tanishq’s Lekhini ad campaign uses cultural nuance and everyday moments to position women as authors of their own evolving identities.

New tools co-developed with Google as part of WPP’s $400m AI partnership with YouTube. To continue enjoying this content, please sign in below. You can register for free for limited further access or ...

Dettol’s ‘Shaadi ka ghar’ reframes protection through maternal instinct, using emotion-led storytelling to deepen brand meaning beyond product utility.